PURE Promotions News: Voli Light Vodka Official Launch Party at The Firm
Lansing, MI - February 13, 2012
PURE Promotions is teaming up with the Firm Bar in Lansing Michigan for the official launch of Voli Light Vodkas into the Michigan market. Voli Light Vodkas, the world’s first low calorie vodka, will be launching their products in multiple markets around the United States. A major brand push has been planned for early this year, just in time for swimsuit season. PURE Promotions is planning major launch parties around the state in cities such as Lansing, Ann Arbor, Grand Rapids, East Lansing, Kalamazoo, in addition to several others. PURE Promotions chose The Firm to host the initial launch party for Voli Light Vodkas because of the nightclub atmosphere, exceptional staff, and eight music video integrated televisions.
The hottest hits and video mixes for the evening will be provided by DnW Sound of Lansing. Video DJs, DJDC (Dan Caban) and DJ Big Red (Ryan Gaffney) will be mixing newest Top 40, the hottest Hip-Hop, and dirtiest house music. DnW Sound has been revolutionizing the DJ industry by mixing the newest and most popular songs and videos together. With the popularity of their outspoken and crazy leader, DJ Donnie D, and the new DJs following in his footsteps, you will see the DnW Sound DJs at all the major venues around the state.
According to the Voli spokesperson and ambassador, international recording artist, songwriter, and producer, Pitbull, “Voli’s the New Vodka”. The Firm and DnW Sounds ability to play music videos is extremely valuable to the brand valuable because recent Pitbull music videos such as “International Love”, “Rain Over Me”, and “Give Me Everything”, have strategically placed the Voli product throughout. In January, Voli announced six-time Grammy award winner, Fergie, as a new partner, so wait for new videos to appear with the Voli brand scattered throughout.
"I'm really moved to associate with Voli Light Vodka, to be a majority shareholder in this incredible brand. Apart from being pioneers in a new category, Voli Light Vodka is the smoothest and most delicious drink that I've had, and because of that I've decided to partner with them. I'm moved to see that this brand grows, and that I can be part of that success." - Pitbull
"I'm excited about my new partnership with Voli Light Vodka; a company that understands the modern girl on the go. A fit and active lifestyle can now happily co-exist with a sexy night on the town with your girlfriends or your man. The orange vanilla fusion tastes just like a creamsicle...mmm. Voli's innovative and delicious low-calorie vodkas mean I can have my workouts not be ruined by a night out. J'adore Voli!" - Fergie
Voli Light Vodkas are the world’s first ever line of super premium, low calorie, fruit and fusion flavored vodkas. They are available in all major markets throughout the United States in five delicious flavor mixes. Voli Light Vodkas contain electrolytes and are, on average, between 25 and 40 percent lower in calories than the leading brands. They are produced in the Cognac region of France, from the finest French wheat, pure water, and natural flavors. The elaborate process involves distilling the vodka five times and filtering it four times.
PURE is excited to work with such a delectable and quality product. In addition to being available in major markets in the United States, Voli Light Vodkas will be accessible in all cities throughout the country by the end of 2012. Voli Light Vodkas are imported by Palm Bay International and distributed amongst multiple distribution chains.
PURE Promotions News: Voli Vodka presents Ladies Nights at The Firm
Lansing,
MI - January 24, 2012
Voli Light Vodkas and The Firm Bar team up
together to present Lansing’s first Ladies Night dedicated to the
fitness minded cocktail consumer who does not want to compromise taste
and quality. Voli Light Vodkas, the world’s first low calorie vodkas
with natural flavors, will be holding three major events at The Firm Bar
in downtown Lansing between February and March, with the first event on
February 4th. Whether you’re single or taken, Ladies Night is the
perfect excuse to have a few (or many) cocktails and cut loose with
girlfriends, why not be health conscious?
Voli Light Vodkas, available in five delicious fusion flavors, is the first ever line of super premium, low calorie vodkas. Voli Light Vodkas are on average between 25 and 40 percent lower in calories than the leading brands and are available in all major markets throughout the United States. They are artisanally produced in Cognac, France from superior French wheat, pure spring water, and natural flavors. Voli light vodkas are five times distilled and four times filtered.
The world’s sexiest vodka just got sexier! In January of this year Voli announced, six-time Grammy award winning artist Fergie, as new partner and owner.
"I'm excited about my new partnership with Voli Light Vodka; a company that understands the modern girl on the go,” said Fergie, new owner of Voli. “A fit and active lifestyle can now happily co-exist with a sexy night on the town with your girlfriends or your man. The orange vanilla fusion tastes just like a creamsicle...mmm. Voli's innovative and delicious low-calorie vodkas mean I can have my workouts not be ruined by a night out. J'adore Voli!"
PURE Promotions News: Official
Launch Party at The Firm
Lansing, MI January 23, 2012
On January 20th, PURE
Promotions, a local promotions and public relations firm launched into the
Lansing Market with an event at the Firm Bar in Downtown Lansing. A snow
covered Friday in Downtown Lansing on January 20th was the scene for the PURE
Promotions Official Launch Party at the Firm Bar. General Manager Chris Strange
was leery of attendance due to the weather conditions, but was pleasantly
shocked when a line started forming at 9 P.M. As the night continued, so did
the snow, and so did the crowd of people flocking to the Firm to see what was
going on. The event was held for the launch of PURE Promotions into the Lansing
and East Lansing markets. PURE, along with their friends at Voli Light Vodkas
entered the market with a flurry. More than 300 partiers entered the Firm that
night and were all greeted by Event Promoters working for PURE.
Thomas Mayes, owner of PURE Promotions was quoted saying “PURE Promotions plans
on bringing a new kind of promoting, where focus is placed on the event, venue,
and city. PURE creates new, edgy, fun, and exciting events that draws a crowd
every time.” Upcoming events such as Voli’s Ladies Night and 80’s Hot Tube Time
Machine Party have sparked major interests in the Lansing and East Lansing
markets from all age demographics. PURE Promotions plans to work with multiple
venues around the Lansing and East Lansing area bringing events of all kinds.
PURE Promotions is not only a promotions company for local venues, but a fully party planning, and Public Relations Firm. PURE Promotions works with local venues and companies to bring discounts to your average consumer. PURE specializes in private parties including bachelor, bacherlorette, birthday, or corperate events. PURE can offer bottle service reservations, VIP table bookings, no cover, express entry, and much more! PURE Promotions has worked with accounts such as The Firm Bar, Voli Light Vodkas, and OR-G Liquors.