PURE Promotions is one of the fastest growing Lansing based promotion companies in the state, with partners nationwide including Chicago, New York and Los Angeles. PURE Promotions brings uncut, unadulterated, fresh and new ideas to any event. PURE Promotions strives to bring event marketing to unparalleled heights by making each event its own work of art and strives to create memorable experiences for new and returning patrons. PURE Promotions influences and builds brands through strategic relationship-based event marketing.

PURE Promotions is teaming up with the Firm Bar in Lansing Michigan for the official launch of Voli Light Vodkas into the Michigan market. Voli Light Vodkas, the world’s first low calorie vodka, will be launching their products in multiple markets around the United States. A major brand push has been planned for early this year, just in time for swimsuit season. PURE Promotions is planning major launch parties around the state in cities such as Lansing, Ann Arbor, Grand Rapids, East Lansing, Kalamazoo, in addition to several others. PURE Promotions chose The Firm Bar to host the initial launch party for Voli Light Vodkas because of the nightclub atmosphere, exceptional staff, and eight music video integrated televisions.